Books are Forever

Books are Forever is a campaign that promotes reading books and playfully rejects ebooks. With the convenience and portability of ebooks comes the inconveniences of technology. Whether it’s a dead battery, a software update, or a dropped device, it’s inevitable that something tech-related will prevent you from reading your ebook. With books, however, no charge or update is required. And you can drop it as many times as you want.

 

Client: The Last Bookstore

Concept: Reminiscing the days before technology.

Keywords: Nostalgic / Witty / Cheerful

Software: Adobe InDesign, Adobe Illustrator, Sketch

CAMPAIGN BRANDING / SHILLINGTON STUDENT PROJECT

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“The more that you read, the more things you will know. The more that you learn, the more places you’ll go.”
— Dr. Seuss

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